The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.
Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents. It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management. Finally, it discusses retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing.
With its comprehensive coverage and approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.
This book is very lucid, gives crisp treatment to most topics and is suited for Indian students of retailing. displaying the use
- Leela Rani Assistant Professor, BITS Pilani
Indian case studies are an important benefit of the book. Some portions of the text are not available in other textbooks … especially those pertaining to the Indian scenario. Reflections on evolution of retail theory are differently treated.
- Paromita Goswami, Associate Professor, Xavier Institute of Management Bhubaneswar
This text is designed to meet the needs of postgraduate management students. Also useful for professionals in managing day-to-day retail operations.
- Online Resource Centre: The following resources are available to support the faculty using this text:
1. Hints to Concept Review Questions
2. PowerPoint Presentations
3. Teaching notes
New to the Second Edition
- New chapter on retail marketing
- New case studies on Woolworths Limited, Nirantar Agrasar, and Infibeam
- Data updated throughout the book
- New sections on rural marketing, foreign direct investment in retail, retail inventory management, negotiations in retail, and impact of pricing strategy on formats
Preface to the Second Edition
Preface to the First Edition
Chapter 1. The Domain of Retailing
Chapter 2. Indian Retail Industry
Chapter 3. Retailing in Other Countries
Chapter 4. Understanding Shopping and Shoppers
Chapter 5. Delivering Value through Retail Formats
Chapter 6. Deciding Location
Chapter 7. Category Management
Chapter 8. Supply Chain Management
Chapter 9. Retail Buying
Chapter 10. Store Layout and Design
Chapter 11. Retail Marketing Strategy
Chapter 12. Point of Purchase Communication
Chapter 13. Establishing a Pricing Strategy
Chapter 14. Building Store Loyalty
Chapter 15. The Shop as a Social Entity
Chapter 16. Technology in Retailing
Company and Brand Index
About the Authors
Piyush Kumar Sinha is Professor, Marketing, and Chairperson, Centre for Retailing, Indian Institute of Management Ahmedabad (IIMA).
Dwarika Prasad Uniyal is an Associate Professor (Marketing) with Indian Institute of Management (IIM) Kashipur. Prior to joining IIM Kashipur, he was the Founding Dean (Academic) of Jindal Global Business School, O P Jindal Global University. In an academic career spread over a decade and half, he served as faculty member in premier Business Schools like SPJIMR, Mumbai; SPJSM, Dubai-Singapore and MICA, Ahmedabad. He has published widely in International Journals and is member of editorial and review boards of academic journals. Over the years he has been invited to deliver keynotes lectures and conduct workshops across US, UK, Middle East, Japan, China, South East Asia and India.