The continued growth of India's remarkable newspaper industry is the focus of the new edition of this widely-read book. While newspapers in the West struggle and fail, circulations in India have risen steeply in 13 major languages. Does this fi ercely competitive spread of newspapers destroy standards, undermine ethics, and shatter a genuine public sphere? And what does newspaper growth mean for people on India's margins, especially Dalits?
As with earlier editions, in Hindi, Malayalam, and English general readers will enjoy the book. Media and advertising practitioners will turn to it for an overview of the industry, while students and scholars of media, politics, sociology and history will continue to rely on it for its rich research and provocative interpretations.
Will interest scholars and students of media, politics, sociology, history as well as journalists, media-planners, advertising professionals and the general reader.
'Painstakingly researched, Jeffrey's firsthand account … lends the book its innovative approach and seminal place.'—Journal of Asian Studies
'exhaustive and meticulously researched' —Times Higher Education Supplement
'a work of surpassing excellence: accurate, rigorous, acute and stimulating. Its clarity and humour are an unending delight'—India Weekly
'comprehensive, lively and readable.'—South Asia
Robin Jeffrey Visiting Research Professor at the Institute of South Asian Studies and the Asia Research Institute, National University of Singapore.